Should I Use More Than One Agency Partner?

As marketing becomes more specialized, many companies ask: Should I consolidate under one agency, or build a team of specialized partners?

The answer depends on your goals, budget, and internal bandwidth to manage complexity.

Benefits of Using One Full-Service Agency

• Streamlined communication and accountability

• Integrated strategies across touchpoints

• Easier project management

But one partner may not go deep enough in certain disciplines, especially for fast-moving digital channels or may not have the technical expertise across different parts of the business. The agency managing your paid media may not be the right partner to design your packaging.

Benefits of Multiple Specialized Agencies

• Deep expertise in key areas

• Faster execution on niche deliverables

• Competitive pricing from focused teams

This model can deliver best-in-class work, but requires stronger internal project management and structured communication flows to avoid duplicate efforts or siloed strategies.

When Should You Use Multiple Agencies?

• You’re launching in multiple channels with distinct needs

• You need different skillsets (e.g., brand strategy, packaging development, influencer, and website dev)

• You want to test new creative directions without disrupting your core agency

At Fetch & Forge, we help you determine when to consolidate vs. diversify, and serve as your strategic liaison to manage multiple vendors without adding chaos.

Because the right combination of agency partners, backed by strong governance, can be a powerful competitive advantage.