FAQ
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What kind of businesses do you work with?
We specialize in helping B2C and B2B small - and medium-sized businesses across all different categories: consumer goods, retail, professional services… you name it and we’ve done it!
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Do we really need help picking an agency?
Maybe! Think of it like working with a financial advisor - some people have the time and resources to manage their money. Others, would prefer the guidance of a trusted advisor to put their money in the right places to maximize their growth potential. We do the same thing here!
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how do you evaluate a culture fit between client and agency
We start each engagement with a client-side culture fit assessment. We get to know you, your preferred ways of working, and communication styles. From there, as we begin our search for agencies, we use this information to help narrow down the candidate pool to agencies that are a good match. Remember… culture fit is just as important as technical expertise!
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What does success look like in an client/agency partnership?
The simple answer is that the agency fulfills the work articulated in the scope at a high level, meeting the needs of the client. But without the right communication structures, work-flow processes, and culture fit assessments in place, this can be a much steeper hill to climb than many clients expect. Our role is to facilitate that work in the upfront so that all parties understand a baseline set of expectations. The relationship will evolve over time but whether it evolves in a positive or negative direction will be determined by this upfront work.
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why is it helpful to have a 3rd party support our onboarding process?
Great question! The onboarding stage is a critical juncture in the client/agency relationship - it is where the foundation is set for a successful partnership. The issue is that all agencies will have their own preferred way of onboarding and not all onboarding methods are created equal. Our role is to help determine the critical path components to the onboarding process so that regardless of how it looks, both client and agency get what they need out of the onboarding period.