Top 5 Questions to Ask Before Hiring a Marketing Agency

1. Do you have experience in our category—or with similar challenges?

Past performance in your exact category isn’t a must, but relevant experience helps agencies ramp up faster. Ask for examples of how they've approached problems similar to yours and how those strategies performed.

2. Who will be on our day-to-day team?

An impressive pitch team doesn’t always reflect the actual people you'll work with. Clarify who will be involved on your account, their roles, and how much senior involvement you can expect.

3. How do you define success, and how do you measure it?

Make sure the agency’s success metrics align with your business goals. Whether it’s driving brand awareness, conversions, or launch milestones, an aligned view of performance is essential for long-term impact.

4. What is your communication and collaboration style?

Every team works differently. Ask how often you'll meet, how they prefer to share updates, and how feedback is integrated. You want a partner whose working style complements yours.

5. Can you share a case study or example from start to finish?

Hearing how an agency approached a client brief, from initial discovery through strategy, execution, and results, can give you valuable insight into their process and problem-solving approach.

At Fetch & Forge, we guide businesses through this vetting process to ensure you don’t just find a good agency, you find the right one.